News & Events

2018 Toyota C-HR Launch | June 2017

In June 2017, Toyota on Front hosted a launch event for the first-ever C-HR; Toyota's newest vehicle. The 2018 C-HR is the perfect crossover for the city - it gets everywhere including tight spots and underground lots. The 2018 Toyota C-HR also comes loaded with technology under the Toyota Safety Sense banner and gets incredible mileage to boot.  The Toyota on Front staff were excited to finally get the C-HR into their store - as its arrival has been eagerly anticipated. To find your C-HR, click here

"An evening with Jim Cuddy" in support of the YWCA Toronto

On Wednesday, November 23, 2016, the Downtown Automotive Group (DAG) proudly presented the acclaimed Canadian musical artist Jim Cuddy at the iconic Winter Garden Theatre in Downtown Toronto.

The event, which was attended by more than 400 people including DAG customers, vendors, automotive partners and DAG employees, was a resounding success raising funds which will go directly towards the YWCA Toronto Women's Shelters program.

Our corporate partners were instrumental to the success of the event and the results of the initiative that will be given to the YWCA Toronto.

With amazing music, delicious gourmet samplings and wine, the event demonstrated the community support for the YWCA Toronto Women's Shelters program and the deep commitment DAG has for the organization.

Toyota On Front partners with CityFest in 2016!

For the second year in a row, Toyota on Front has been a sponsor of City Fest at Concord Place.

This year's event had more vendors and engagement points that ever before and it was a great day of family fun.

This year, we had our Corolla S onsite and allowed attendees to write message of fun and silliness anywhere on the vehicle.

Also check out our event video here

Toyota On Front proudly partners with the Toronto Fashion Academy

Toyota On Front is extremely proud to have partnered with the Toronto Fashion Academy on their Summer Youth Initiative.

Working alongside the Toronto Police Service's 52 Division, this program allowed for interested youth to gain first-hand knowledge and skills in the fashion industry - ranging from photography and design to make-up and styling.

Toyota On Front was the location for the program's main photo shoot and the kids, as well as the police officers involved, thoroughly enjoyed themselves - giving them a small taste of what the industry is like.

Programs like this provide youth with options in life and create a positive relationship with the police in the hopes of building bridges while exposing them to what a career in fashion could look like.

For more information on the TFA visit

The Big MEETUP - September 1st 2016 - Toyota & Scion Canada combine forces on Facebook

Whether you drive a Scion or a Toyota, we're here for you. All customer services, including Toyota Financial Services, warranty, extended warranties, service and repair parts will continue to be available at your Toyota on Front.

This is the prelude to the complete integration of Scion into the Toyota brand of automobiles which happens on January 1st, 2017.

Toyota On Front at Humber Bay Shores Waterfront Festival

This was the second year in a row that Toyota On Front participated in the Humber Bay Shores Waterfront Festival & it was even bigger and more successful than last year.

The vibe along the lake shore on Saturday, August 6th was truly electric and those who attended appeared to truly enjoy themselves.

Our team also was busier engaging with attendees than last year's event - which was great - and people really were surprised that Toyota On Front is truly "closer than you think".

2016 Annex Family Festival - June 2016

On Sunday June 26th, the Annual Annex Family Festival took place on Bloor Street West between Spadina and Bathurst. It was a hot, humid Toronto summer day and a perfect day for a street festival.

It was our first time participating and we believe it was a great success. Despite the intense sun and humidity, the turnout was outstanding and our onsite team engaged with the festival go-ers and other community participants.

We're looking forward to making this an annual event for Toyota on Front to engage with our community.

Toyota on Front partners with the Canadian Sports Film Festival in May 2016

The Canadian Sport Film Festival (CSFF) brings together the theatre of sport and the medium of film to tell unique, provocative and passionate human stories from around the world. CSFF filmgoers are exposed to the stories beyond the scoreboard, behind the camera and told with a critical lens.

This was the first year of participation by Downtown Toyota and Toyota on Front and with the great community engagement & outreach initiatives that the festival promotes, we are looking forward to continuing the partnership of future festivals.

Toyota RAV4 set to boost Canada's vehicle production by 2019

The RAV4 will soon become the bestselling vehicle in the Toyota Motor Corp. lineup in the United States - perhaps as soon as the end of the decade - providing a strong boost to vehicle production in Canada, where two Toyota plants will be producing the crossover by 2019.

The question is, when will it outsell the Toyota Camry, a mid-sized passenger car that now ranks No. 1 in Toyota's U.S. sales and was the bestselling car in the United States last year, said Jim Lentz, chief executive officer of Toyota Motor North America Inc. and the highest ranking Toyota executive in North America.

Small crossovers or SUVs, surpassed mid-sized cars in the U.S. market for the first time in 2015, Mr. Lentz said. Sales of those vehicles also exceeded deliveries of compact cars in the Canadian market for the first time.

"Even when we see gas prices move [up] again, I don't think we're going to see a decline in demand for small SUVs," he said in an interview at the North American International Auto Show in Detroit. "That's a trend that's here to stay. That's really what's driving this and it's going to continue to drive it."

He attributes that to demographics, low fuel prices, a proliferation of new models in the segment and the growth in the size of the vehicles themselves.

The RAV4 and the Camry are now similar in size and ride quality, offer the same creature comforts and have similar fuel economy performance.

Full Story: //


Liberty Village Pre-Holiday Pop-Up Market - November 2015

Scion Downtown was a proud supporter of the Liberty Village Pre-Holiday Pop-Up Marketing on November 8th in the Liberty Village district of Downtown Toronto. It was an incredibly successful event and a great partnership for Scion Downtown. We look forward to many more seasons partnering together.


2015 B&O Yorkville Run 

For the past 3 years the Downtown Automotive Group has been a principal sponsor of the B&O Yorkville Run in support of YWCA Women's Shelters.

The YWCA Women's Shelter is for women and their children fleeing abuse. It provides a free, safe, caring home and the counseling and support women need to heal and plan for the future.

The 6th Annual B&O Yorkville Run took place on Sunday, September 13 at 9:45 AM and was an overwhelming success with all 1,000 spots for registration quickly taken up by participants, the energy in the air on that brisk September morning was electric.

The various DAG teams (Lexus Downtown, Downtown Toyota, Downtown Hyundai, Infiniti Downtown, Nissan Downtown, Toyota on Front, and Avenue Nissan) came together for this event and raised almost $63,000 for the YWCA Women's Shelters & other local groups in need of support.

Shahin Alizadeh, President & CEO of Downtown Automotive Group, presented the cheque to B&O co-owner Jordan Korenzvit - the creator of the run - with great pride saying that the funds raised from the event make a difference in the lives of many & that DAG is proud to be a leading partner of the run.


Humber Bay Shores Waterfront Festival

Humber Bay Shores Waterfront Festival is one of the busiest events we attended this year but there must be something about the being right on the lakeshore that made this event so laid back.

This air of friendliness is what gave us the opportunity to meet residents of the area and to introduce ourselves to other local businesses.

Being able to engage with countless people and share in the overall experience of the day was amazing. Thank you. We also want to extend our gratitude to the organizers and the volunteers that made this event happen without a hiccup. See you next year!


The 2015 Toyota Corolla Marks 50 years of Toyota in Canada with Two Striking Special Editions

TORONTO, ON. (October 17, 2014) - Now here's a Corolla like you've never seen it before. For 2015 the Toyota Corolla offers two 50th Anniversary Special Editions, available for a limited time only, they are made in Canada and available only in Canada. Of course this is on top of an already generous choice of stylish, fun-to-drive, and fuel-efficient models that are part of the regular line-up.

"We may be celebrating 50 years of Toyota in Canada, but we're looking forward with Toyota's most popular car in Canada: the Corolla," said Larry Hutchinson, Vice President of Toyota Canada Inc. "The limited time only 2015 Toyota Corolla 50th Anniversary Special Editions reward Canadians with what they want: fun-to-drive, stylish and efficient vehicles that they can depend on"

The compact sedan market is fiercely competitive in Canada, so every Corolla offers enjoyable performance plus the surprising levels of comfort and features that make it a popular choice, year after year after year.

All Corollas are built around a powerful and efficient 1.8-litre four-cylinder engine mated to either a responsive six-speed manual, proven four-speed automatic, or an efficient CVT. Suspensions designed for driving fun maximize handling while reducing vibration.

From the curb, the Corolla's styling is bold and expressive, with sleek sculpting to give this compact a slippery drag co-efficient of just 0.28. Inside, the Corolla expresses craftsmanship with a stylish, functional and inviting cabin displaying attention to detail not typically found in its segment.

Ornamental stitching, pinstriped accents and piano black gloss trim with metallic touches convey an upscale, sporty image. Thoughtfully designed and engineered front seats offer plenty of support for those up front, while maximizing room for those riding in back.

The 2015 Corolla is the first in its class equipped with LED headlamps as standard on all models - providing exceptional night-time visibility that outperforms traditional halogen lights.

Other standard features include audio systems with USB and Bluetooth connectivity, steering wheel-mounted audio controls, power windows and door locks, the versatility of a 60/40 split fold-down rear seat, power adjustable, colour-keyed and heated side mirrors, and a full complement of active and passive safety systems, including the six active technologies in the Toyota Star Safety System.

All this, plus the Corolla's Canadian-built reputation for legendary quality, durability and reliability - which makes Corolla not only easy to love, but also easy to justify.

The 2015 Toyota Corolla is available in seven models, as follows:

Corolla CE - six-speed manual (starting MSRP: $15,995)

Corolla CE - four-speed automatic (starting MSRP: $18,400)

The Corolla CE is offered with a choice of transmission and comes well equipped with a list of standard features typically found on class-up vehicles - including dual vanity mirrors, map lamps, remote trunk release, a 12-volt accessory power outlet, and more.

The Corolla CE with manual transmission may be enhanced with an available Air Conditioning package. Air conditioning is standard on the Corolla CE with automatic transmission.

Corolla LE - CVTi-S (starting MSRP: $19,725)

The Corolla LE has a continuously variable transmission for inspired performance and efficiency, plus an enviable list of standard features - including 6.1" touch-screen Display Audio, 6 speakers, an ECO driving indicator, cruise control, air conditioning, back-up camera, heated front seats, automatic headlamp system, and more. New this year, the LE receives a fresh front grille treatment and a fold-down rear-seat armrest.

An available Upgrade Package adds: A leather-wrapped steering wheel; 16" aluminum alloy wheels with locks; automatic air conditioning; a power tilting/sliding moon roof; and fog lamps.

Corolla S - six-speed manual (starting MSRP: $19,365)

Corolla S - CVTi-S (starting MSRP: $20,350)

Sporty and stylish, the Corolla S offers spry performance, advanced technology, and a premium interior. Whether equipped with a six-speed manual or a CVTi-S with paddle shifters, every Corolla S is loaded with S-exclusive features - including front sport seats, sport fabric seat material with leatherette trim, a sport speedometer, sport front and rear fascia, a rear lip spoiler and more.

Additional standard features include heated front seats, chrome exhaust tip, 6.1" Display Audio, 3.5" TFT multi-information display, leather-wrapped steering wheel, integrated signal lamps, fog lamps, automatic headlamp system, and more. New this year, the Corolla S receives a fold-down rear-seat armrest.

The Corolla S may be enhanced with a choice of available packages:

- The Upgrade Package adds: 17" aluminum alloy wheels with locks; rear disc brakes; automatic air conditioning; and a power tilting/sliding moon roof.

- The Technology Package builds on the Upgrade Package, adding: integrated SiriusXM Satellite Radio; AVN Premium Navigation; an eight-way power adjustable driver's seat; Softex Leather seating surfaces; the Smart Key System with Push Button Start; and an electro-chromatic rear view mirror with integrated digital compass.

Alternatively, the Corolla S may be enhanced with a choice of two special packages to celebrate 50 years of Toyota in Canada. Available for a limited time only, made in Canada and available in Canada only, each is available in several colour combinations, including an exclusive Absolutely Red exterior:

The 50th Anniversary Special Edition package adds: 17" aluminum alloy wheels with unique black gloss finish; rear disc brakes; and unique red interior stitching.

The 50th Anniversary Special Edition with Moonroof package builds on this, adding: automatic air conditioning; and a power tilting/sliding moon roof.

Corolla LE ECO - CVTi-S (starting MSRP: $20,475)

The Corolla LE ECO features a special 1.8-litre four-cylinder engine with VALVEMATIC technology, matched to the efficient and advanced CVTi-S. Low-resistance tires and other features boost efficiency, giving this Corolla a remarkable fuel efficiency of 6.8L per 100 kilometers (city/highway combined)*.

An extensive list of standard features includes: 6.1" Display Audio system; automatic air conditioning; ECO driving indicator; a rear lip spoiler; back-up camera; heated front seats; automatic headlamp system; tire pressure monitoring system; and more. New this year, the Corolla LE ECO receives a fresh front grille treatment and a fold-down rear-seat armrest.

Corolla LE ECO - Technology Package - CVTi-S (starting MSRP: $25,200)

This Corolla comes with everything in the Corolla LE ECO - and a whole lot more. Additional standard features include AVN Premium Navigation; voice recognition; Integrated SiriusXM Satellite Radio; Softex Leather seating; an eight-way power adjustable driver's seat; electro-chromatic rear view mirror with integrated digital compass; the Smart Key System with Push Button Start; 16" aluminum alloy wheels with locks; tire pressure monitoring system; a power tilting/sliding moon roof; chrome window accent trim; fog lamps; automatic headlamp system; and more.

The 2015 Toyota Corolla is now on sale at Toyota Dealers across Canada. For more information on features and specifications, visit

* Fuel efficiency ratings are based on the new 5-cycle testing procedures (Natural Resources Canada)

About Toyota Canada Inc.

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion vehicles. Celebrating its 50th anniversary in Canada, Toyota has sold over 4.6 million vehicles in Canada through a national network of 285 Toyota, Lexus and Scion dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability in the vehicles Canadians drive and the service they receive.

TCI's head office is located in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver. Toyota operates two manufacturing facilities in Canada which build popular Canadian vehicles: Toyota RAV4, Toyota Corolla, Lexus RX 350 and RX 450h hybrid and just celebrated production of its 6 millionth vehicle.


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Swagger Wagon Featuring Busta Rhymes | Toyota Sienna 2015

Sienna gets more swagger for 2015, with upgraded tech and sophisticated style. The new driver-focused dash features an available 7-in. touch-screen and easy-access controls to help you more easily manage it all. A retuned ride adds more comfort and control, and the redesigned interior-with available soft-touch materials with contrast stitching-is ready for a day of go-karting or a night on the town. Let's go places.


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